AGrow
AGrow is a speculative app that supports a wide network of local farms and empowers them through Kickstarter-style backing.
AGrow is positioned within an hypothetical framework where the society makes major pushes towards local agriculture to combat climate change.
Issues in Land Ownership and Costs
The local farm industry is challenged as older farmers retire and younger farmers struggle to start.
Survey
I surveyed 100 American households to gauge the market sentiment.
Product Market Breakdown
User Personas
Two user definitions based on the market study.
Interactions
1 Project Support
Farms can ask for funding with promised perks, which could include the following: future CSA shares, on-farm activities, processed goods, priority access to goods, custom merchs
2 CSA Consolidation
AGrow consolidates CSA and produce purchasing within a local network so that farmers can sell direct-to-consumer more conveniently and efficiently, and consumers can more readily access local farms.
3 Invest
Regenerative farming can be surprisingly profitable and scalable. Platforms like Farmfundr has long been involved in investing in agriculture. AGrow allows well-established local farms to seek investment for growth.
User Testing
The main takeaway from user test sessions was clear separation between the three branches of the app: produce, support, and investment. People who are not into investment can be easily confused by the extra information offered.
